Alterna Hair-care is a luxury hair care company that specializes in mixing some of the world’s most lavish ingredients in pioneering formulas that leave your hair feeling like that of a million-dollar movie star goddess; which is probably why Katie Holmes has been named Alterna’s new spokeswoman and co-owner. The partnership sees Alterna move away from their reputation as being a well guarded secret in the beautify industry, towards a new stage in their history, where Alterna plans to become a household name, synonymous with glamorous styling and sustainable living. Actress Katie Holmes states that she loves the fact ‘Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulphates and parabens. It’s good for my hair and good for the earth, so I feel good using it.’ Katie describes Alterna’s hair products as being ‘transformative’ because of their restorative properties and one wash results. Alterna’s products are able to breathe new life into normal, dull or damaged hair. Katie is taking on the role of both co-owner and spokesperson at Alterna and will bring her creative streak and customer knowledge to the table. Together they plan to grow the company’s brand and reputation into a world leader in hair and beauty. The company is confident in their new partnership and feel there is no limits as to how successful they can grow.
Alterna’s new marketing campaign will come into fruition for Spring 2013, and will focus on Bamboo Smooth Kendi Oils, a staple of many of their products at the moment. The Alterna range prides itself on its use of pure ingredients, such as caviar, bamboo, kendi oil, seasilk, just to name a few of their most prominent components. Their formulas are without parabens, sulphates, synthetic dyes, GMO ingredients, Triclosan, phthalates and other petrochemicals, and they have a renewed commitment to eco-friendly packaging and fair-trade agreements. The company were founded in 1997 and have over fifteen years of experience in creating and marketing products. This is a company you can trust to product high quality products for both the home environment and professional salons.
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